Philipp Langer's Angebotsmanagement für hybride IT-Produkte: Prozess- und PDF

By Philipp Langer

ISBN-10: 3834931373

ISBN-13: 9783834931375

Anbieter von IT-Lösungen befinden sich in einem obstacle: Einerseits sollen ihre Lösungen an den individuellen Bedürfnissen des jeweiligen Kunden ausgerichtet sein, andererseits sind sie gezwungen, ihre Leistungen preisgünstig, und damit standardisiert, zu erbringen. Basierend auf identifizierten Anforderungen aus Literaturanalysen und 15 Experteninterviews beschreibt Philipp Langer ein aus einem Prozess- und Datenmodell bestehendes Katalogmodell. Er stellt den Aufbau und die Erstellung hybrider Produktkataloge sowie den komplexen Angebotsprozess selbst nachvollziehbar dar.

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Angebotsmanagement für hybride IT-Produkte: Prozess- und Datenmodelle für den Vertrieb kundenindividueller IT-Lösungen (Informationsmanagement und Computer Aided Team) (German Edition) by Philipp Langer


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